Opium Unleashes Retro Superhero Magic in Lion Parcel BIGPACK Commercial
Opium Creative Bureau demonstrated its flair for creativity and innovation with the production of a commercial film for Lion Parcel's BIGPACK service. In a stroke of marketing genius, the ad cleverly addresses the challenge of oversized package shipping costs, while paying homage to retro Japanese superhero TV shows.
The commercial taps into the insight that many often find themselves grappling with the dilemma of expensive shipping fees for large packages, resulting in these valuable items languishing in storage.
Lion Parcel BIGPACK emerges as the knight in shining armor, promising an affordable shipping solution where the bulkier the package, the cheaper the shipping cost.
Director Bendolt brilliantly unfolds the film with a touch of cinematic brilliance, bringing to life a gargantuan monster composed of unshipped oversized packages. This colossus of parcels wreaks havoc upon a meticulously constructed miniature city built inside a studio. The scene is reminiscent of the grand battles witnessed in classic Japanese superhero television shows that have enthralled generations.
With a dynamic storyline that sees Lion Parcel BIGPACK stepping in to save the day, the commercial not only communicates the practical benefits of their service but also entertains and captivates viewers. The fusion of the everyday challenge of shipping costs with the fantastical elements of a larger-than-life hero battling a monstrous foe is a stroke of marketing genius by the Lion Parcel marketing team.
The commercial's success is further validated by its recognition at Citra Pariwara, Indonesia's premier advertising awards show. It's a testament to the expertise of Opium's production team that the film has been shortlisted in three esteemed categories: best director, best art direction, and best use of audio.
This is a testament to the power of creativity, innovation, and storytelling in the world of advertising. By addressing a practical concern with a touch of retro superhero charm, the advertisement captures the hearts and minds of viewers while delivering a clear and compelling message about the affordability and convenience of Lion Parcel's BIGPACK service.
As the commercial continues to make waves and gain recognition, it solidifies Opium Creative Bureau's position as a trailblazer in the realm of creative and impactful advertising campaigns.
CREDITS
Chief Production Officer: Qoolio Chigurh
Executive Producer: Gilang Darmawan
Producer: Dhika Astungkara
Director: Bendolt
Cinematographer: Akhmad Khomaini (Omen)
Client: Lion Parcel
Brand Lead: Benno Ariantoputro
Creative Lead: Hasbi
