Bethania Sari Joins Opium as Executive Producer, Partner

Bethania Sari, Executive Producer, Partner

Opium Creative Bureau has recently welcomed Bethania Sari as Executive Producer and Partner. With an extensive background and a wealth of experience in the advertising and production industry, Bethania is set to bring a fresh perspective and a wealth of expertise to the Opium squad.

Having carved a remarkable career path, Bethania Sari's journey is a testament to her dedication and innovation. She has previously showcased her skills in account management at world-renowned advertising agencies like J. Walter Thompson and Mullen Lowe, where she skillfully managed accounts spanning diverse categories including haircare, electronics, nutritional milk, telecommunication, and automotive. Her exceptional portfolio includes collaboration with esteemed brands such as Sunsilk, Toshiba, SGM, XL, and BMW, underscoring her ability to deliver impactful and resonant campaigns that leave lasting impressions.

One of Bethania's standout achievements was her role as a producer at Traveloka, Indonesia’s leading travel app. In this capacity, she not only demonstrated her prowess in managing intricate production processes but also exhibited a keen understanding of the travel and hospitality sector. Her time at Traveloka allowed her to develop a holistic perspective on the creative and logistical aspects of campaign execution, further enriching her skill set and enhancing her ability to tackle multifaceted challenges.

Additionally, Bethania's diverse career includes a unique and enriching experience at the Australian Embassy, where she served in the public diplomacy department. Focusing on the creative economy field between Australia and Indonesia, Bethania played a pivotal role in fostering collaborations in the realms of fashion, music, arts, and culture. Her efforts in promoting cross-cultural exchange and creative initiatives underscore her commitment to fostering meaningful connections and contributing to the enrichment of the creative landscape.

At Opium Creative Bureau, Bethania Sari's fusion of account management finesse, production acumen, and cross-cultural expertise is set to invigorate the Opium’s approach to producing compelling and effective campaigns. Her unique ability to seamlessly transition between the strategic and creative realms of the industry positions her as a valuable asset in today's rapidly evolving advertising and production landscape.

As Executive Producer and Partner, Bethania is poised to play a pivotal role in shaping Opium's future endeavors. Her comprehensive understanding of client needs, coupled with her innate drive for excellence, promises to elevate Opium’s capabilities and strengthen its position as a creative powerhouse.

In an industry where innovation is the key to success, Bethania Sari's addition to the Opium Creative Bureau team signals a promising chapter filled with fresh ideas, strategic insights, and an unwavering commitment to delivering excellence. As Opium embarks on this exciting journey with Bethania at the helm, the stage is set for new heights of creativity and production achievement in the world of advertising and beyond.