Opium's Heartfelt Ad "Now, Not Never" Redefines Family Time for Traveloka Users
In a world where time seems to slip through our fingers, Opium Creative Bureau has masterfully captured the essence of fleeting moments in their emotional and heart-warming film titled "Now, Not Never."
This poignant advertisement, produced for Traveloka, strikes a delicate balance between evoking emotions and addressing practical concerns, while shedding light on the significance of Traveloka's flexibility feature.
The ad's core insight revolves around the irreplaceable value of time, a truth especially resonant for parents who constantly juggle between work commitments and precious family moments. The narrative thoughtfully delves into the time uncertainty that often restrains parents from embracing family vacations wholeheartedly. The relentless ticking of the clock becomes a poignant reminder that time, once gone, cannot be reclaimed.
"Now, Not Never" aims to ignite a transformative shift in perspective among its main target audience—parents—by encouraging them to prioritize family experiences today rather than delaying them indefinitely.
Batara Goempar, Cinematographer
Director Dewi Yusup and cinematographer Batara Goempar beautifully weave together emotional storytelling with a direct explanation of Traveloka's flexibility feature. The film’s effectiveness lies in its ability to tap into the universal emotions tied to time, family, and missed opportunities. By intertwining these elements with Traveloka's Flexibility feature, the ad imparts a powerful message that reverberates far beyond the screen.
In essence, "Now, Not Never" is more than an advertisement—it's a call to action, a reminder, and a catalyst for change. As families across Indonesia tune in to this moving narrative, they're prompted to reevaluate their priorities and embrace the beauty of the present moment, one precious memory at a time.
CREDITS
Chief Production Officer: Qoolio Chigurh
Executive Producer: Bethania Sari
Producer: Echa Suryadi
Director: Dewi Yusup
Cinematographer: Batara Goempar
Creative Agency: Traveloka Creative Lab
Client: Traveloka
